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[$$] Shopping at Discount Stores Could Help Get You a Loan

Discount-store shoppers may soon get an unexpected benefit: better odds when applying for personal loans from Discover Financial Services. Discover, best known for its credit cards, plans to use artificial intelligence to assess hundreds of unusual characteristics about personal-loan applicants in an attempt to get its rising losses under control. A history of discount-store shopping, for example, will boost an applicant’s chances of getting a personal loan, according to people familiar with the matter, while writing the full legal name of an employer on a loan application will lower it.