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Apple Bends to China's Will Again With Latest iPhone Feature

Alistair Barr, Yuan Gao
Apple Bends to China's Will Again With Latest iPhone Feature

Apple Inc.’s latest iPhones show how even the world’s largest company has to surrender to the dictates of a crucial Chinese market. The iPhone Xs models unveiled Wednesday come with an “eSIM” feature that supports two cellular services and easier switching between carriers, but that technology won’t be available in China, Hong Kong and Macau. It’s rare for Apple to tailor its products for specific markets because it likes to standardize as much of its designs as possible to make manufacturing efficient.