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Amazon's Advertising Beast Won't Badly Bite Facebook, Google

A thriving advertising business, in part, has Amazon.com (AMZN) on track to reach $1 trillion in market capitalization by 2022, according to a Jefferies & Co. report today. The e-tail giant could reach $22 billion in ad revenue by 2022, prompting Thill to raise his price target on Amazon shares to $1,850 from $1,750.