U.S. Markets closed

Apple's Impressive New iPhones and Apple Watch: 7 Key Takeaways

Eric Jhonsa

As expected, the tech giant unveiled three new iPhones at its Sep. 12th event: A 6.1-inch phone with an LCD display that's known as the iPhone XR (it will be available on Oct. 26th, with pre-orders starting on Oct. 19th), and 5.8-inch and 6.5-inch phones with OLED displays that are known as the iPhone XS and XS Max (they're available on Sep. 21st, with pre-orders starting on Sep. 14th). Also shown off: Fourth-generation Apple Watches that sport larger screens and a slew of new health-related features. Apple shares, which went into the iPhone event up over 30% on the year, fell 1.2% on Wednesday to $221.07 but were up 1.6% on Thursday morning.