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Nike Scores On China's Basketball Boom, But Competition Rises At Home

MICHAEL LARKIN
Nike Scores On China's Basketball Boom, But Competition Rises At Home

Nike[ticker symb=NKE] was already the footwear market leader in China. And if there was uncertainty about the passion with which the communist country follows NBA basketball, the 190 million Chinese citizens who streamed the 2017 NBA Finals over their mobile phones erased all doubts. "The NBA is China's most popular sports league and is six times more popular than the...