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New hotel data shows how Dreamforce was — and wasn't — like 2019

New hotel data shows how Dreamforce was — and wasn't — like 2019

New lodging data from last month's Dreamforce underscores the conference's massive impact on downtown hotels, while highlighting the disparities between the events of previous years. Statistics from analytics firm STR show that hotel occupancy was 95.1% in the downtown San Francisco submarket over the first two days of this year's Dreamforce, the annual convention hosted by Salesforce (NYSE: CRM). It's the first data accounting for Dreamforce's impact beyond that provided by host Salesforce, which provided the 40,000 attendance number and estimated an economic impact to the city of about $40 million.