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Apple Business Chat drives in-seat drink ordering at Quicken Loans Arena in Cleveland

Ron Miller
Apple Business Chat drives in-seat drink ordering at Quicken Loans Arena in Cleveland

With LeBron James hundreds of miles west plying his trade for the Los Angeles Lakers these days, Cleveland Cavalier fans haven't had a lot to cheer about this season, but Aramark (the stadium food and beverage vendor) and the Cavs have teamed up with Apple Business Chat to let fans order drinks right from their seats. It's a nifty system, first introduced to Phillies fans last summer. In this iteration, Cleveland fans can access a menu, order drinks and get them delivered directly to their seats using iMessage on their iPhones.