It's no secret that a huge percentage of the public spends more time watching the NCAA Basketball Tournament in March into April than any one person or group of people should in the span of a month. Last year Molson Coors Co. brand Coors Light thought up a clever way to create more of a buzz around the brand and the hype of the NCAA tournament, just in time for April Fool's Day to boot. The well-known beer company took to social media announcing its new beer-flavored lollipops.