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Good news for Beyond Meat? 95% of people who order vegan burgers when dining out aren’t even vegetarians

Jeanette Settembre
Good news for Beyond Meat? 95% of people who order vegan burgers when dining out aren’t even vegetarians

The meatless burger is becoming more popular, even among meat-eating consumers. Some 95% of people who purchased a plant-based burger this year also ate meat, new data from market researcher NPD Group shows. The substantial year-over-year growth in plant-based burgers is due primarily to greater availability at major fast-food chains including Burger King and White Castle.