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McDonald’s vs. Burger King: What's the Difference?

McDonald’s vs. Burger King: What's the Difference?

Like PepsiCo, Inc., versus the Coca-Cola Company or Ford Motor Company versus General Motors Company, the battle between McDonald's Corporation (NYSE: MCD) and Burger King represents one of the most iconic and important business rivalries in American history. For more than 60 years, McDonald's has been the trailblazer that set the standard by which all other franchises operate.