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Hot Wheels 'id' | First Play Review

Hot Wheels 'id' | First Play Review

This is not your father's Hot Wheels toy (and it certainly wasn't mine), but this techy Hot Wheels 'id' toy that debuted at Apple Stores today just might redefine the way children play with toy vehicles in the future. "Kids are now learning to swipe before they wipe," Mattel Director of Product Management and Global Marketing Ron Friedman tells me in the "War Room" of the company's Southern California headquarters.