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Pandora Makes Programmatic Audio Ads Broadly Available

Rachel Gunter
Pandora Makes Programmatic Audio Ads Broadly Available

Pandora’s (P) programmatic audio advertising solution is now generally available following a limited-time trial with a limited number of marketers. Rolling out programmatic audio ads is another step that Pandora has taken to meet the evolving needs of markets. The company already offered programmatic display and video ads, so the addition of audio expands its programmatic ads solutions.