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New data: People are more engaged than ever with Facebook, despite its myriad controversies

Luke Stangel
New data: People are more engaged than ever with Facebook, despite its myriad controversies

Americans started the year with a median of six comments and nine likes on other people’s posts and 13 ads clicked per month, according to Audience Insights, a Facebook-built tool used by the site’s advertisers. Engagement has since jumped by 30 to 40 percent across the board, with people now posting a median of eight comments, 13 likes and 17 ads clicked per month in the U.S. Outside of the U.S., the rise in engagement was similar, but smaller — from a monthly median of four comments to five, nine likes to 13, and ads clicked from eight to 11, CNBC reports. Meanwhile, on Instagram, Facebook is experimenting with hiding the number of likes that individual posts get, in hopes of steering an influencer culture that chases vanity metrics and uses them to justify unsanctioned native advertising.