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Better Buy: Synchrony Financial vs. Affirm Holdings

Better Buy: Synchrony Financial vs. Affirm Holdings

There's no denying the buy now, pay later (BNPL) movement has been embraced by a wide swath of the Western world. Roughly half of all U.S. consumers say they've used the store-supplied installment loan option at least once, according to data from C+R Research and Credit Karma. Indeed, many of these people have utilized a BNPL loan more than once, with furniture, electronics, and apparel among the most common purchases for this crowd of borrowers.