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Why Target’s Digital Sales Could Grow at a Healthy Rate

Adrian Stevens
Why Target’s Digital Sales Could Grow at a Healthy Rate

Target Shone during the Holidays—Why Didn't Its Stock?(Continued from Prior Part)## Stellar performance so far in fiscal 2018Target Corporation’s (TGT) digital sales have accelerated sequentially in the past couple of quarters and have grown at a rapid rate. Target’s comparable digital sales rose 28%, 41%, and 49%, respectively, in the first, second, and third quarters of 2018. Meanwhile, its digital sales rose 29% during the holiday season. Moreover, its Order Pickup and Drive Up services surged 60% during the holidays and accounted for ~25% of its digital sales.In comparison, Walmart’s (WMT) digital sales also increased sequentially in the first three quarters of fiscal 2019. Walmart’s digital sales jumped 43% during its last-reported quarter as the world’s largest retailer expanded its online grocery pickup services and offered fast doorstep delivery.## OutlookTarget’s e-commerce sales are expected to sustain momentum in the coming quarters driven by the expansion of its fast-delivery options to newer markets and growth in the membership base for Shipt. At the end of the third quarter, Target had expanded its same-day delivery through Shipt to 1,400 stores across 25 markets.To match Walmart’s and Amazon’s (AMZN) curbside pickup services, Target has grown its drive-up service to ~1,000 stores. Its ship-from-store and Restock services are likely to support its e-commerce sales growth rate.Besides its convenient fulfillment options, Target’s value pricing and focus on merchandising are expected to drive its top line growth.Continue to Next PartBrowse this series on Market Realist: * Part 1 - Target Shone during the Holidays—Why Didn’t Its Stock? * Part 2 - What’s in the Offing for Target Stock? * Part 4 - What’s the Expected Upside in Target Stock?