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Sephora launches rewards credit card

Anne Stych
Sephora launches rewards credit card

Beauty retailer Sephora announced it will launch a new credit card this spring offering rewards beyond the retailer’s existing Beauty Insider loyalty program.  Three card options will be available, including a Sephora credit card that can only be used for Sephora store and online purchases, a Sephora Visa, and a Sephora Visa Signature, Chain Store Age reported.  Sephora, a brand of LVMH, will partner with Alliance Data (NYSE: ADS) to issue the cards, which will be available first only in select markets then roll out to all U.S. standalone stores and Sephora.com, the company said in a statement. Customers who apply for the credit cards and are not existing Beauty Insider members will be enrolled in the program.