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Apple’s Delicate Balancing Act in the iPhone Business

Rachel Gunter
Apple’s Delicate Balancing Act in the iPhone Business

The iPhone is the chief contributor to Apple’s (AAPL) top line. However, Apple has struggled to accelerate its iPhone sales amid stiff competition from rivals Samsung (SSNLF), Xiaomi, Google (GOOGL), Sony (SNE), and smaller manufacturers backed by Nokia (NOK) and BlackBerry (BB). A steadily saturating smartphone market is also putting pressure on sales.