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Memory Prices Now a Tailwind for Apple and a Headwind for Micron

Paige Tanner
Memory Prices Now a Tailwind for Apple and a Headwind for Micron

Memory is a key differentiator in Apple’s (AAPL) iPhones. The iPhone XS Max comes in three variants: 64 GB (gigabyte), 256 GB, and 512 GB, which are priced at $1,099, $1,249, and $1,449, respectively. Memory prices have a significant impact on device manufacturers, as memory is a key component of all electronic devices. Over the last two years, memory prices have been rising, which has negatively impacted Apple’s margins.