U.S. Markets closed

[$$] FT business books of the month: November edition

Isabel Berwick, Andrew Hill, Emma Jacobs, Tatjana Mitevska, Patricia Nilsson

Seth Godin is a superstar in the marketing world. Much of it is not about selling at all — it is about how to be a successful, empathetic and principled in sales and marketing, often by thinking about the audience, however small that might be to begin with, who will want your product. Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way.