General Electric is tumbling some 7% Friday afternoon after JP Morgan's Stephen Tusa cut his price target on the stock to $6 from a previous $10, saying that GE's recent earnings release was worse than expected on almost all fronts. I just don't see a good reason to buy or own the stock here, so I'm playing GE by shorting puts instead. Another very highly respected analyst, John Inch at Gordon Haskett, left his $10 price target in place last week, but mentioned the possibility of GE falling to $5 a share "assuming that GE Capital does not ultimately face insolvency." Boy, that's encouraging! Despite GE recently naming a new and highly respected CEO in Larry Culp, Inch believes that the bull case for the stock has been based on a "sum of the parts is greater than the whole" view of the company.