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Comcast is expecting Fox/Disney to raise its offer for Sky, sources say

Alex Sherman

Comcast or Disney/Fox will have a chance to put forth new best-and-final bids for Sky this weekend. Comcast is preparing for Fox/Disney to increase its offer for Sky just to make Comcast bid higher for the asset, sources say. Comcast expects its rivals at Disney and Fox will force them to bump their bid, likely by billions of dollars, in the coming one-day auction for British satellite TV provider Sky, according to people familiar with the matter.