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New Planet Fitness chief brand officer went from front desk to C-suite

·1 min read
New Planet Fitness chief brand officer went from front desk to C-suite

A woman who started out as a desk clerk at the third-ever Planet Fitness location has advanced to the C-suite. Planet Fitness Inc. (NYSE: PLNT) has promoted Jamie Medeiros, a 22-year company veteran, to the position chief brand officer. In her new role, she will lead the brand strategy and work with agencies and across the organization on national and local marketing strategy, creative, brand marketing sponsorships and activations and social media.