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The Rise of Coffee Shaming

Amanda Mull
The Rise of Coffee Shaming

Last month, the personal-finance celebrity ignited a controversy on social media when a video she starred in for CNBC targeted a familiar villain: kids these days and their silly $5 lattes. Because brewing coffee at home is less expensive, Orman argued, purchasing it elsewhere is tantamount to flushing money away, which makes it a worthy symbol of Millennials’ squandered resources. The old guard of personal finance has spent years turning the habit of buying coffee into a shorthand for Americans’ profligacy, especially that of young Americans.