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Disney Has a Theme Park Plan to Take On Harry Potter (and Maybe Nintendo)

·3 min read
Disney Has a Theme Park Plan to Take On Harry Potter (and Maybe Nintendo)
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For decades, Walt Disney invested very little in its theme parks. Entire sections of Epcot fell out of use as corporate sponsorships ended and, instead of new rides, the company added character meet and greets. The lack of innovation came because Walt Disney World and Disneyland had no meaningful competition.