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Why Deckers Is Reducing Its Store Footprint

Victoria Dean
Why Deckers Is Reducing Its Store Footprint

The company argues that a reduction in stores is in sync with the changes that the retail sector is undergoing currently. The company expects most of the store closures to come through natural lease expirations. Under the restructuring plan announced in 2016, the company has shut down 27 retail outlets as of December 31, 2017.