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JCPenney explains why it dropped Apple Pay

Sarah Perez
JCPenney explains why it dropped Apple Pay

JCPenney quietly ditched Apple Pay this month. JCPenney had first rolled out Apple Pay into testing in 2015, then expanded to all its U.S. stores the following year, and later to its mobile app. As of this date, all terminals at U.S. merchants locations that accept contactless payments must actively support EMV contactless chip functionality, and the legacy MSD (magnetic stripe data) contactless technology must be retired.