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Another New Whopper? Burger King Menu Leans on Its Iconic Burger

·2 min read
Another New Whopper? Burger King Menu Leans on Its Iconic Burger

Restaurant Brand International's Burger King clearly has one goal in life: to reinvent the Whopper until the end of time. Originally launched in 1957 by Burger King co-founder Jim McLamore as a way to capture the flavor of a beef patty cooked on the grill on an idyllic summer day, the sandwich has enjoyed 65 years of success, making it one of the industry's best-known legends. McDonald's Big Mac, for example, didn't come around until 1968, and the Quarter Pounder didn't debut until 1972, giving the Whopper 11 years to enjoy the spotlight exclusively.

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