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Hilton not jumping on the homesharing bandwagon anytime soon

Rebecca Cooper
Hilton not jumping on the homesharing bandwagon anytime soon

After Marriott International made a big splash Tuesday with the news that it would launch a home-sharing product in 100 markets, hospitality industry watchers were eager to hear whether any of its competitors were following suit. “The longer answer is, which is consistent with my prior commentary, is we fundamentally think that home-sharing is a different business.” It’s an answer that sounds a lot like the one Marriott (NASDAQ: MAR) CEO Arne Sorenson was giving a couple of years ago, though clearly his thought process evolved.  But Nassetta is not yet convinced, in part because Hilton has polled its customers, including the most loyal ones in the Hilton Honors program, about the possibility of launching home-sharing, Nassetta added.  “Our customers tell us they don't need this from us.