U.S. Markets close in 4 hrs 24 mins

Startups have these four key advantages over larger competitors

Toby Krout
Startups have these four key advantages over larger competitors

Amid the wave of U.S. initial public offerings this year, it occurred to me that companies going public leave one world and enter another. Startups come out of nowhere and burn down entire established industries, in part because they are small and scrappy enough that they can take the risk of ignoring rules — long-held conventions, business etiquette, dress code, branding and sometimes even the letter of the law — that their big-company competitors simply cannot.