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Trump-approved boycott appears to be hitting Harley-Davidson amid rising trade-ins for rival Indian brand

Jeff Cox

Harley-Davidson sales continue to falter after a rough first half in which it lost share to Indian, its main U.S.-based competitor, according to BMO Capital Markets. Harley engaged in a public spat with Trump a few months ago when it said it was shifting some production overseas in response to retaliatory tariffs from abroad. "It should be disconcerting to HOG investors that most Indian dealers we speak with are seeing an uptick in Harley trade-ins for whatever the reason may be," BMO says.