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Why Nike's Jordan Brand Isn't Flying as High These Days

Michelle Lodge

fourth-quarter 2018 earnings release on Thursday, June 28, the company reported that Jordan brand revenue was down 8% to $2.86 billion this year versus $3.1 billion in the same period last year. It was a strategic decision on Nike's part to limit the brand, Matt Powell, vice president and senior industry advisor for the NPD Group, told TheStreet on Thursday, June 28. "Nike put too much product in the market, and liquidation rates slowed.