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[$$] Owner of Revlon Hair Dryers, Pert Shampoo Looks to Exit Some Beauty Brands

The maker of Revlon hair dryers and Pert shampoo has put part of its beauty business up for sale, as shoppers turn their backs on mass-market personal-care brands. The personal-care business, a division of consumer-products maker Helen of Troy Ltd., is expected to fetch roughly $300 million in a sale, according to people familiar with the matter. It consists of brands that largely sell at drugstores and discount retailers, including Sure deodorant and Brut cologne.