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[$$] Estée Lauder Revamps IT, Merging Beauty Business With Innovation

Cos. are looking at ways new technology can help them stay competitive amid rivals that now include dozens of new beauty brands that are growing fast and appealing to younger crowds. For Estée Lauder—which is considering uses for artificial intelligence, data analytics and 3-D printing—this has made its information technology group more involved in innovation. Technology is a key component of the company’s growth strategy, he said.