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JetBlue plans to start flights to London in 2021, taking on entrenched rivals

Leslie Josephs

JetBlue Airways announced on Wednesday plans for service to London, a move that will pit the low-cost carrier against larger international rivals in key business travel markets. JetBlue had been considering venturing across the Atlantic for about three years. JetBlue Airways JBLU on Wednesday said it is planning to launch its first service to London in 2021, an aggressive move by the low-cost airline that's aimed at luring lucrative corporate travelers away from entrenched rivals that already dominate air travel across the Atlantic.