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Staying Zen on the HOG

Jonathan Heller

Last July, the name hit my radar, trading in the $44 range, and at 12.5x forward earnings at the time. It is priced as a company in decline, and it is true that it is not the growth story it once was. Changing consumer preferences have made the name a bit less iconic to newer generations, who perhaps are not getting HOG tattoos at the same clip as prior generations.