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Fintech Influencers Are Making More Than Wall Street Bros

·1 min read

The social media influencer marketing craze that has revolutionized the retail, and music industries is now making its way to finance. Now, some influencers are pulling in as much as the Wall Streeters they cover, regularly making six figures by trading in their social media reach for marketing dollars. Bloomberg profiled a 25-year-old TikTok star with nearly 500,000 followers who has been driving traffic for finance startups like robo advisor Betterment.