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Levi Strauss Climbs on JPMorgan's Overweight Rating

Rob Lenihan

rose 2.1% to $22.92 Monday after JPMorgan initiated coverage of the apparel company with an overweight rating and set a $26 year-end price target. "Levi's is an iconic brand and the global market leader in a $100B Jeanswear market with (more than) 165 years of history and strong product DNA having invented the 'Blue Jean' in 1873 with Levi's brand equity serving as a meaningful barrier to entry, in our view," Boss said.