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Hilton playing catch-up in the luxury market

Drew Hansen
Hilton playing catch-up in the luxury market

McLean-based Hilton Worldwide Holdings Inc. (NYSE: HLT) is making a big push into the luxury hospitality market, with plans to open 11 new high-end properties this year as it plays catch-up against other hotel giants, according to The Wall Street Journal. Hilton has 65 existing luxury properties on its roster and it will open the new properties this year under its Waldorf Astoria, Conrad Hotels and LXR luxury brands, according to the report. Its existing luxury roster falls well behind competitors like Bethesda-based Marriott International Inc. (NASDAQ: MAR), which has about 410 luxury properties and nearly 200 in its pipeline, according to the report.