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How are Adtech Companies Preparing for a Cookieless World?

·4 min read
How are Adtech Companies Preparing for a Cookieless World?
In this article:
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In the mid-1990s, advertising cookies were created to collect data on users so that advertisers could place targeted ads on screens. Both companies have used cookies in the past, but the innovative steps they have taken recently to adjust to this inevitable change could allow them to rise over their competitors. Advertising technology (adtech) companies have historically relied on cookies heavily.