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Don’t base all your Amazon purchases on the number of reviews a product has

Corinne Purtill
Don’t base all your Amazon purchases on the number of reviews a product has

Quick. Which of these two products would you buy on Amazon: Thing A, which has an average rating of 2.7 stars and 258 reviews, or Thing B, which has an average rating of 2.7 stars and 14 reviews? Did you pick Thing A? Most people pick Thing A. In a study recently published in the…