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Nike's 'inclusive' image at risk if it fails women athletes, brand experts say

Lucy Handley

When Olympic athlete Alysia Montano took part in a race only one month away from having a baby, she became known as "the pregnant runner." It was 2014 and she went on to win a national championship when her daughter was six months old, and another when she was 10 months old. Nike has admitted that "a few" female athletes did previously have "performance-based reductions" in their fees, but last year it standardized its approach across all sports "so that no female athlete is penalized financially for pregnancy," according to a statement emailed to CNBC. Montano's article has prompted much debate.