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Nike’s online sales jumped 31% after company unveiled Kaepernick campaign, data show

Ciara Linnane
Nike’s online sales jumped 31% after company unveiled Kaepernick campaign, data show

Talk of Nike Inc. sales taking a hit from the company’s decision to put ex-NFL player Colin Kaepernick at the center of its latest “Just Do It” campaign is looking overblown, based on data from a Silicon Valley digital commerce research company.