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Here's how advertisers are getting tech companies to clean up their act or risk losing billions

Megan Graham

Mastercard CMO Raja Rajamannar, the new president of the World Federation of Advertisers, said he wants to see the "game plan" from social media platforms. Facebook, Instagram and YouTube have been under fire after displaying content ranging from self-harm to live-streaming of a terrorist attack in Christchurch, New Zealand. Since the platforms receive so much revenue from advertising, "They cannot completely ignore the rightful preferences of the advertisers," said Rajamannar.