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Smart Speakers’ Popularity Keeps Rising

Sean Allen
Smart Speakers’ Popularity Keeps Rising

Amazon’s (AMZN) Echo and its variants have gained popularity in countries such as India, where Internet usage is rapidly increasing. According to the latest research by Adobe Analytics, based on a survey of 1,000 US customers, 32% of US consumers owned smart speakers in August compared to 28% in January. The research company expects that nearly half of US consumers will own a smart speaker.