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How Ford’s Key Brands Fared in China in the First Half of 2018

John Parker
How Ford’s Key Brands Fared in China in the First Half of 2018

In the first quarter, revenues for Ford’s (F) Asia Pacific region went up 6.3% YoY (year-over-year) to $3.4 billion. However, the region had a negative impact on its total profit margins. Increased engineering costs in China, lower volume, and an unfavorable mix stole about $116 million from its EBIT (earnings before interest and tax) in Q1 2018. The company is expected to report its second-quarter results on July 25.