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How Ferrari Is Progressing towards Its 2018 Guidance

John Parker
How Ferrari Is Progressing towards Its 2018 Guidance

Being a luxury carmaker, Ferrari strives to attract target consumers with its advanced vehicle design and power. This strategy differentiates Ferrari’s business model from other automakers (FXD) including General Motors (GM), Ford (F), and Fiat Chrysler (FCAU). During its third-quarter earnings event, Ferrari’s management confirmed guidance to ship more than 9,000 car units globally.