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American fashion brand Gap to enter India with Reliance

·1 min read
American fashion brand Gap to enter India with Reliance

Reliance Retail, India’s largest retail brand, has entered into a long-term partnership with the US-based fashion brand Gap. It has become the official retailer for Gap across all channels: exclusive brand stores, multi-brand store expressions, and digital commerce platforms. “The partnership is aimed at leveraging Gap’s position as a leading casual lifestyle brand, and Reliance Retail’s established competencies in operating robust omnichannel retail networks and scaling local manufacturing and driving sourcing efficiencies,” according to a Reliance Retail statement issued yesterday (July 6).