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NetEase Challenges Chinese E-Commerce Giants On New Battleground: Own Label Retail

Jane Ho

While Alibaba and JD.com are busy holding each other in check, a new competitor has entered the fray in a bid to secure a foothold in China’s $860-billion online shopping market: NetEase. In April 2016, the tech company -- owned by William Ding, China’s fourth richest tech billionaire -- started selling fashion apparel, accessories, furniture and home appliances it claims are made by original manufacturers supplying to top international brands such as Gucci, Burberry and UGG.