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SAP exec: Global transformation playing out in Phila. region

Michelle Caffrey
SAP exec: Global transformation playing out in Phila. region

After its $8 billion acquisition of Qualtrics late last year, the European software giant — with North American headquarters in Newtown Square — is betting that it can fend off heavy-hitting competitors like Microsoft and Oracle by integrating its operational expertise with Qualtrics’ customer sentiment data, creating what it calls “experience management.” Since the beginning of the year, SAP has also seen departures in its top leadership, rolled out a restructuring plan affecting about 4,400 employees worldwide, set ambitious goals for boosting margins in its growing cloud business and drew the attention of activist investor Elliot Management, which invested $1.3 billion in SAP (NYSE: SAP) in April to acquire a roughly 1% stake. SAP’s global transformation is also unfolding at its Delaware County campus, where more than 3,300 employees across sales, marketing, executive leadership and other functions work every day.