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The Promising Business That Could Pull Apple Out of its Tailspin

Alex Eule

Most of the pain has come since Nov. 1, when Apple said it would no longer be reporting unit sales for its iPhone, iPad, and Mac devices. A wave of Wall Street downgrades has hit Apple stock in recent weeks. “Apple’s iconic hardware unit growth is broadly over for now,” HSBC analyst Erwan Rambourg wrote last week in downgrading Apple shares to Hold from Buy.